California Pizza Kitchen - Marketing

I ate at California Pizza Kitchen today and I believe they have come up with something very unique.  When we got our bill they handed us a “Thank You” envolope which contains a prize.  Anywhere from 10% off to $50,000 in cash. The thing is though, you can’t open it on your own.  You must bring it in with you on your next visit (until the end of June) and the store manager will open it at your table for you to claim your prize.

So lets see here… if you open it on your own you lose your chance at whatever the prize was.  So they are basically forcing me to come back in to see what it is.  Could you imagine opening it on your own and it being a huge amount of $, but its invalid?  Or even waiting until after June when it expires, and it being a huge amount of money that you could of won?

Damn them and there genious marketing.  I will be coming back to claim my prize, don’t you worry.

One Response to “California Pizza Kitchen - Marketing”

  1. Rob Sturgill said:

    Apr 29, 09 at 9:23 am

    First!


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